The sponsorship will cover both the 30th year of Race for Life as well as Standard Life’s 200th anniversary and the activity will go towards helping Race for Life continue to raise money for cutting-edge research into more than 200 types of cancer. More than 10m people have taken part in Race for Life since the events began in 1994, collectively raising over £920m. Alongside this, Standard Life will be visible at all Race for Life events, engaging with communities across the UK. As headline sponsor, Standard Life will feature across Race for Life’s major marketing campaign, which includes television and radio. The sponsorship will start in 2023 and initially span three years. Standard Life has been selected as the new headline partner for Cancer Research UK’s flagship fundraising series, Race for Life.
The activity represents the most significant investment in Standard Life since we acquired the brand in 2021.
#PHOENIX NEWS TV TV#
Separately, a new Standard Life TV ad will take those approaching retirement on a nostalgia trip as they revisit the offices of their past and consider whether now is the time to consolidate their pensions.Standard Life, part of Phoenix Group, is the new headline partner of Cancer Research UK’s Race for Life.
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